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Hello :)

My name is Neelima, I'm a data-driven designer and storyteller that loves to break down complex problems, understand people and build impactful solutions. I have over 5 years of experience conducting user research, facilitating workshops, crafting UX strategy, designing for web and mobile.

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Helping families invest in a child's future at Canada Life.

Building the first digital RESP enrolment experience in the Group Customer market.

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Designing the first digital plan administrator experience

Leading the user experience of the first digital plan administrator platform for one of Canada's largest employers.

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Building a stronger caregiver community at IAM 

Conducted user research and developed a UX strategy for the Institute of Advancements in Mental Health (IAM).

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Developing the Canada Life re-branded experience and design system

Research and UX design | 2018

As part of the Canada Life merger and re-brand, I re-designed the corporate site contact us experience and templates  and developed the foundation for our new design system.

Re-designing the intranet at Maple Leaf Foods

Research and product design | 2017

Led large research initiatives and collaborated with a cross-functional team of developers, designers and strategists to develop the UX/UI for a mobile responsive Sharepoint intranet.

Reducing emergency room wait times at Brampton Civic Hospital

Design research | 2017

Conducted exploratory research for the Brampton Civic Hospital as they were exploring ways to reduce the ER wait times which is the highest in Ontario. I interviewed ER staff and patients to identify pain points, needs and challenges in the end-to-end service.

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